I’ve been thinking about our concept for the Museum of Imagination, and the feedback that we got last Monday. One of the key things that came up was how exactly this museum is going to work - is it online? What’s the relevance of the shapes? Is it offline? Why do the event after 12 months? And so on. I really like the fact that the only limit is our own imagination.
Whenever I think about it I keep being reminded of a “museum” that I saw in Switzerland. Instead of being in one building, the museum was spread across the entire city of Thun, with little mini exhibits all over the place. They’d made really good use of the space, and created tiny exhibition spaces wherever they could. You’d stumble across them completely by accident, whilst just walking around the city, and because they were well branded you’d start to recognise them after you’d seen one or two. Despite this good branding, I unfortunately I cannot remember the name (it was in German!), and no matter how much Google searching I do I can’t seem to find any pictures of it.
I was wondering if maybe we could do a similar thing with the Museum of Imagination? As well as being online (which I think is essential) we could also create intrigue and get people involved by having little exhibition spaces spread across a city (or country?). Although, instead of finding a space and putting our own “exhibits” in it, it would be really nice to find a blank space, and then invite the public to fill the space with their own ideas, and that then forms the exhibition itself. For example, we could find a blank wall, or a blank space, or whatever, and put a question there: “What inventions will we have in the future?” And then wait and see what people respond with, be it drawings, paintings, messages, objects, or anything - who knows! It would be just like a tangible version of the online museum, where people can post their ideas, and other people can add to them or add their own, and get people thinking about the future.
Maybe we’d need to get a few people to start filling the space first, to encourage people, and show them what they’re supposed to do (just like a busker might put down a few coins in his own guitar case to say “look, other people have put coins here, you should too”).
It’s just one idea, but I’d love to know what you all think of it. How might you expand on it, improve it, etc? What’s your own vision for the Museum of Imagination?
by Matt Young